What Is the Difference Between SEO & PPC?

If you are searching for an effective method to generate traffic to your website, perhaps you have heard about both SEO and PPC. These two methods are quite similar in how they can be used to drive traffic to your website but the methods are not that much alike.

Search Engine Optimization (SEO) is the process of understanding the users and understanding their web browser and its preferences in order to deliver the best possible experience to these users. It is a technical application of advertising, marketing, and article marketing strategies in which the search engine itself is the participant and ultimately the customer of the website.

On the other hand PPC is just another way of advertising or marketing; you do not have to pay for advertising with Pay-Per-Click. You will get paid through the automated computer program based on the keyword, according to the Google AdSense, Microsoft AdWords, or Yahoo! PPC program.

SEO is also a marketing technique that primarily focuses on your website and the placement of it in search engine results. The method is all about generating traffic to your website, and gaining more web users, especially web visitors. This can be done in different ways, which include paying for targeted traffic, using the backlinks to your website, making videos to distribute over the internet or even developing your own traffic source.

PPC (Pay Per Click) is a method by which the user is basically charged once for every single click that the user makes to the ads. It is also known as PPC (Pay Per Action) since the user has to actually take an action in order to take a visit to the website.

PPC is not really a method, rather it is a marketing technique that is adopted by many internet marketers in order to obtain better results. Using this method, you can make money through the advertisements and the keyword/s it is used in, which is very much like the process of marketing your website.

The effectiveness of the pay per click (PPC) method relies on the keyword that will be used in the advertisement. It is also known as a search engine optimization (SEO) campaign, which is because SEO is basically the process of creating websites for the purpose of optimising the search engine results. SEO is also one of the most popular marketing techniques used by many internet marketers nowadays.

Most websites nowadays will use PPC in order to improve their rankings on the major search engines. The main reason for this is that the campaigns are cheaper to setup, and in most cases they are easily scalable.

One of the major advantages of using PPC is that you will be able to target a lot of users. In fact if you are not very good at writing content, you could start off writing SEO content for the websites, and once you have gained the trust of the users and established yourself as an expert, you can focus on writing more targeted and interesting content, so that your readers will find your site interesting and more useful.

The advantages of PPC are the high chances of being able to make the best of your advertising budget, and you can avoid the problems of wasting too much money on advertising, thereby boosting your profits. Also you will have the opportunity to target a lot of internet users, which would allow you to create content that will be suitable for your market, thus boosting your affiliate commissions.

When deciding between PPC and SEO, it is important to keep in mind the difference between the two. Be sure to do some research in order to find out the best website promotion method, that will benefit your business, not only in terms of business, but also in terms of finances.